Apparently experimental economists have either never heard of, or are totally clueless about, the old maxim de gustibus non disputandum,; otherwise, we wouldn’t have nutbar experiments like
this, trying to determine which of AC/DC’s two lead singers, Brian Johnson or Bon Scott, is better on the basis of student’s economic efficiency while listening to each one of them.
As I posted on Washington Monthly, where I first read this:
Look at the world of classical music and try this same experiment. I'm sure I would be more economically efficient listening to Leopold Mozart than to Stravinsky, due to Stravinsky's dissonance, instrumental timbre combinations, polyrhythms, etc.
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