Here's derivative and blind spots intersecting -- Shermer briefly, but briefly talks about Kahneman and Tversky's study in behavioral economics (without also citing Ariely, among others). One will learn much more about how irrational human behavior is in matters of economics, and related psychology, by going to the source. Shermer could have had a better book with a whole chapter just on this field.If you know Michael Shermer, and know he's not all he cracks himself up to be, you're not surprised by that. If you think you know Shermer, but don't necessarily worship the ground he walks on while thinking he is nonetheless a great skeptic, there's plenty more after those first two paragraphs of my review, so click the link and get enlightened.
So, why didn't he? I suspect because he knows how totally behavioral economics chops into little bitty pieces the claims of his beloved Ayn Rand and the Austrian School of Economics.